University of Wisconsin-Madison
School of Journalism and Mass Communication Projects
Here are several casebooks, campaigns, and semester-long projects I completed during my time at SJMC. These projects showcase creative and strategic communication approaches designed to address real-world challenges and drive engagement.
Listerine
Campaign Strategy Project
As an integral component of our Journalist 345 course, Principles and Practice of Strategic Communication, our team engaged in the development of a comprehensive campaign strategy for our esteemed client, Listerine. Commencing with meticulous primary and secondary research, we strategically identified a new target consumer demographic poised to benefit from the oral care brand. In the subsequent phase, we crafted diverse media elements and formulated a marketing strategy tailored to resonate with our identified consumer base. The culmination of our semester-long project involved the compilation of a comprehensive casebook, encapsulating all components of our strategic communication initiative, which was subsequently presented to our instructor for evaluation.
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TeamUp
Final Project
In the framework of our Journalism 202 course, Mass Communications Practices, our journalism lab engaged in collaborative efforts to conceive and develop an innovative platform. Focused on the emerging field of NIL (Name, Image, Likeness), our team conceptualized and realized a digital platform facilitating connections between high school athletes and recruiting universities, while concurrently linking collegiate athletes with brands seeking to expand their NIL engagements. Throughout the final two months of the semester, our team diligently produced multimedia content, complemented by the development of an online and mobile website for optimal accessibility and user experience.
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UW-Madison International Students
Individual Story
In the context of my Journalism 202 course, a component of our Mass Communications Practices curriculum, I undertook a semester-long project focused on a pertinent campus-related theme. My chosen subject revolved around the experiences of international students and their process of assimilating into the community at the University of Wisconsin-Madison.​
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Bucky PR
Nonprofit Promotion Strategy
This project was a partnership between BuckyPR™, UW-Madison’s student-run PR firm, and REACH-A-Child, a nonprofit dedicated to providing comfort to children in crisis through books. Our team worked to enhance REACH-A-Child’s outreach, fundraising, and branding by developing strategic content and strengthening community partnerships.
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